Design trends are a very popular set of predictions which show the designers which path to follow at the start of each year. Even though these constantly evolve and change throughout the year to keep up with the latest technologies and user preferences we look up to them as a guiding light. Starting with the colour scheme, every year popular colour brands like Pantone release some shades as the “Colour of the year” and this year Viva Magenta has been honoured with that position. A few other shades such as Raspberry Blush, Savannah Green and Tiramisu are also expected to make an appearance this year.

Moving on to the main point, in 2023, feature-rich, aesthetically stunning websites will be all the rage in terms of UX design trends. Consumers are increasingly turning to companies for entertainment in order to escape the everyday stresses of life, and websites are changing to accommodate this trend. Designers are utilising hover effects, artificial intelligence, and novel navigational techniques to produce engaging brand experiences. This has led to the following trends: Immersive Scrolling or Scrollytelling: In immersive scrolling, the background scrolls more quickly than the main text. Smooth movements and dynamic additions to other static site components help achieve this.

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