Storytelling A Key Skill To Be Mastered | UI UX Design Company

One night, a little girl and her mother were sitting out looking at the night sky on a full moon night. The little girl asked her mother ‘Mamma, why is there a rabbit on the moon?’. The mother went on to say that a mixed group of animals was practicing charity on a full moon night. God/Buddha who was disguised as a beggar was crossing the forest. All the animals had something to offer but the rabbit could offer only grass, so instead sacrificed his life. Really honored by the rabbit’s sacrifice, the man took the rabbit to the moon to shine brightly forever for all to see. The little girl who was really intrigued by this story was none other than me. To this day, whenever I look at the moon it reminds me of this story my mom told me when I was little. It was the way she told the story, it was very powerful, imaginative, and captivating.

In user experience design, storytelling is a powerful tool that can create engaging experiences by connecting with users on an emotional level. It can be used in product onboarding, user research, and other design activities to create meaningful connections with users.

In UX, storytelling keeps the users intrigued, builds empathy, and understanding, and keeps them connected to the product they are using.

The book ‘Thinking Fast and Slow’ - by Daniel Kahneman, explains how our brains make sense of information when there is no story. When you look at the words Banana Vomit, your mind makes sense of these two simple words, oddly juxtaposed, by linking the words together assuming there is a temporal sequence - linear occurrence, and a causal connection - one causes another, between the words forming a sketchy scenario in which bananas caused the sickness.

Learn why storytelling is a key skill for UX designers to master. Discover tips and techniques to improve your storytelling abilities with Appiness, a leading UI UX design company.