SEO, naam toh sunaa hi hoga?” No? Well, SEO or Search Engine Optimization falls under the digital marketing practice that focuses on improving the quality and quantity of web traffic to a website by increasing its visibility on SERPs. So, how does the search engine determine a website’s ranking? Web crawler.

The search engine uses web crawlers, which are generally a type of bot that regularly visits web pages and analyzes different aspects according to specific criteria set by the search engine. Each search engine has a crawler of its own, and Google’s crawler is called Googlebot. The implementation of effective SEO practices can make Googlebot index the website faster. To make it happen, you must rely on an SEO Company in Bangalore.

First, the Googlebot explores the pages of the website link by link and then gathers information on different aspects of the website. It includes the age of the website, content uniqueness, the number of backlinks incorporated into the content, and other parameters.

Apart from that, it downloads HTML and CSS files and then sends all of this data to Google servers, which are then analyzed and indexed by a system called Caffeine. The procedure is an automatic process, making the matter of relevancy of the content to be essential.

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